Analyzing Site Performance with Google Analytics
Institution: Welkin Computer Training
Course type: Certificate Programme
- In-class
- Part-time
- 6 Hours
- HK$1,200
Study Method
In-class
Study Mode
Part-time
Duration
6 Hours
Training Fee
HK$1,200
Businesses are increasingly going online. Knowing what the visitors want is a key factor for any website. Google Analytics is a free, powerful web tool to track and report website traffic. Using the report and dashboard functionality of Google Analytics, you can get useful insights into customer behavior, better understand website and app performance, and optimize your store for conversions and sales.
This course equips you with the skills and knowledge to work with Google Analytics. On course completion, you will be able to::
-collect data on visitor actions and behavior using Google Analytics
-perform data analysis, visualization, and reporting using Google Analytics
-improve the effectiveness of marketing campaigns and experiment with new channels and content
-understand what Google Analytics Individual Qualification is about and its benefits
Google Analytics
-Why GA?
-Tracking with GA
-GA User interface and Reports
-Reports in Depth
-Integrate GA with Google Ads
-Track Google Ads activities
-Categorizing data into users and sessions
-New User vs Return User
-Sessions behaviour
-Create Measuring Plan
-Events Tracking
-Multi-Channel Funnel Reports
-Audience analysis
-Dynamic Remarketing
-Google Analytics Individual Qualification
