Diploma in e-Shop Creation and Digital Marketing
Institution: Welkin Computer Training
Course type: Certificate Programme
- In-class
- Part-time
- 30 Hours
- HK$6,000
Study Method
In-class
Study Mode
Part-time
Duration
30 Hours
Training Fee
HK$6,000
e-Business is a fast growing sector of the economy over the world. It has created exciting business and career opportunities for many in the age of digital information. This DIY course is designed to provide participants with the skills required to design, develop and manage an e-shop. On course completion, you will be equipped with a wide range of skills and techniques to build your own online store and optimize business operation with important online business and social media tools. You will also understand the best practices that practitioners employ to market their e-businesses and address real world operational challenges.
“Build my own online store, run a successful online business, and be my own boss!” That may be what many people have in mind but are sceptical about the viability. The truth is that the idea is totally feasible and here is the course to teach you how. It may well be the best investment in your entrepreneurial journey. In the course you will learn how to:
-Create your online store website
-Set up a payment gateway to process transactions
-Achieve a top search ranking for your website
-Use social media, Google Adwords, Google Analytics, etc, to generate and improve sales
By the end of the course you will be able to set up your online store and employ digital marketing skills to maximize business performance.
-Qualified instructor with real-life experience
-Step-by-step, well organized delivery to suit beginners
-Evening and weekend classes with Cantonese and English tuition options
WordPress & Content Management System
Start with WordPress
-What is CMS
-Why Choose WordPress
-WordPress Web Hosting
-com vs 3rd Parties Hosting
-Domain
Create content & Customize WordPress
-Create Post & Pages
-Media
-WordPress Setting
-Users Collaboration
-Settings & Permalinks
-Menu
-Themes & Plugin
-Customize Theme
-Plugin example: Contact Form
-Expandable WordPress
-Media
Photo suitable for online Store
-Web Ready Picture Concern
-Video
-Video Platform and Video Editing
-Online Store
Why need a self-hosted web store?
-Woo Commerce
-Payment Gateway
-PayPal
-WC Products
-Checkout Cart
-Coupon
Search Engine Optimization (SEO)
-SEO
Google Ads
-SEM & Google Ads
Google Analytics
Facebook Marketing
