Social Media and Facebook Marketing
Institution: Welkin Computer Training
Course type: Certificate Programme
- In-class
- Part-time
- 6 Hours
- HK$1,200
Study Method
In-class
Study Mode
Part-time
Duration
6 Hours
Training Fee
HK$1,200
This course teaches you how to make use of popular social media platforms such as Facebook and the like, to achieve business marketing goals. You will learn the tools and techniques to build a network and run social media campaigns on Facebook and other platforms. By the end of the course you will be equipped with the skills to help you create a social media strategy.
Social media sites allow consumers to express their ideas and share common interests online. More than 1.8 billion people use Facebook every month to connect with friends and family and explore new things. Marketing on Facebook helps you find new customers and build lasting relationships with them. This course teaches you how to create a social media strategy to build your business and online marketing campaign. In the course, you will learn the tools and techniques to build a network and run social media campaigns on Facebook and other platforms. On course completion, you will be able to:
-understand social media features and how they work in marketing
-build and operate a successful Facebook fan page
-set up effective content marketing campaigns using attractive images, articles and videos
-understanding the role of Key Opinion Leader and and apply the strategy of KOL engagement in your campaigns
Facebook Marketing
-Social Marketing
-Content Marketing
-Facebook Ads: Paid Social
-Facebook Feed
-Facebook Fans Page
-Fans Page Post
-Facebook Messenger
-Facebook & SEO
-Facebook Ads
-Find the right target audience
-Facebook Algorithm
-Facebook Business Manager
-Create and manage multiple assets
-Control user access and permissions
-Track your ads
-Target Audience
-Ads Creativity
-Facebook PIXEL
-Retargeting
-Facebook Market Place/ IG Shop
