Search Engine Optimization (SEO)
Institution: Welkin Computer Training
Course type: Certificate Programme
- In-class
- Part-time
- 6 Hours
- HK$1,200
Study Method
In-class
Study Mode
Part-time
Duration
6 Hours
Training Fee
HK$1,200
This course is suitable for anyone who wants to know how to raise the ranking of a website in search engine (with Google in particular) results but has little or no previous experience of SEO. You will learn best practice techniques and skills to improve website structure, optimize content, boost online conversions, promote online branding, measure results, and more.
Search engine optimization (SEO) is the using of techniques and strategies to increase the number of visitors to a website by obtaining a high-ranking placement in a search engine’s unpaid, or organic results. As a web marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords used, and which search engines are preferred by users. Optimizing a website involves editing its content and HTML code to increase keyword relevance and remove barriers to the page indexing functions of search engines.
This course is suitable for those who want to know how to raise the ranking of a website in search engine results (with Google in particular) but has little or no previous experience of SEO. On course completion, you will be able to:
-Understand the principles of SEO
-Improve website structure and content to make it search friendly
-Integrate SEO with mobile, responsive websites
-Improve user experience without using black hat tricks
SEO
-Need to be seen
-How google “read” your website
-Eye tracking Map
-ROI ?
-Content is King
-How Google Search Works
-Google Search Console
-Understand your site health
-XML Site Map
-Permalink
-Meta Tag: Title, Description & Keywords
-SEO with WordPress
-WordPress is SEO friendly
-AIO SEO Pack
-Keyword Search Match
-Get your correct keyword in SEO
-Google Trend
-Localization
-Google My Business
-Image SEO Best Practice
-Use Sitemap for image
-Mobile Friendly (Page Speed)
-Correct format
-Page Speed
-Speed & Mobile Friendly
-Cache
-Tools to diagnose Web Speed
